Guardian Fleet Safety partnered with Truax Marketing in May 2025 to strengthen their brand and support expansion. We refreshed their look and feel, rebuilt messaging around clear buyer personas, and began a new website to match the credibility of their work.

We also improved the sales engine by implementing HubSpot and tightening core sales processes. The goal was simple: a cleaner path from interest to follow-up, with better visibility for the team.

Results followed. Website traffic grew 219% YoY and branded search rose 16% since kickoff, signaling stronger awareness and higher intent. We also expanded Guardian’s presence in Minnesota, Wisconsin, and Iowa, building trust and share of
voice that continues to support sales.