Some projects start with a design brief. This one started with a realization. Leadpages, a pioneer in landing page and conversion software—had outgrown the brand it was known for.

The company that once helped entrepreneurs “build something beautiful” was now powering businesses far beyond that first page.

Their customers were more sophisticated, their product more capable, and their market more crowded. The brand needed to grow up without losing the scrappy, creative spirit that made it famous in the first place.

That’s where we came in. Truax Marketing was brought in to lead the strategic rebrand of Leadpages: a SaaS category leader ready for its next stage of growth.