Truax Marketing

We go deep to find opportunities

We start with focus

Most marketing fails because teams try to do too much at once. We begin by narrowing the field.

We start with focus

Most marketing fails because teams try to do too much at once. We begin by narrowing the field.

We lead with a strong point of view

We will recommend what we believe will move your business forward, even when it means saying no to busy work.

We lead with a strong point of view

We will recommend what we believe will move your business forward, even when it means saying no to busy work.

We adapt when reality demands it

Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.

We adapt when reality demands it

Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.

We stay accountable

Clear priorities, clear metrics, and unfiltered communication.

We stay accountable

Clear priorities, clear metrics, and unfiltered communication.

We go deep to find opportunities

We start with focus
Most marketing fails because teams try to do too much at once. We begin by narrowing the field.
We lead with a strong point of view
We will recommend what we believe will move your business forward, even when it means saying no to busy work.
We adapt when reality demands it
Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.
We stay accountable
Clear priorities, clear metrics, and unfiltered communication.

Focused Services

Each engagement is built to solve a specific marketing problem. Start where the pressure is highest.

Messaging & Positioning

Ideal for businesses struggling to reach the right customers

Messaging and positoning framework + workshop
4-6 viable positioning strategies ranked by risk
6-slide internal positioning deck to align your teams
Clear & compelling homepage wireframe

LEARN MORE

Messaging & Positioning

Ideal for businesses struggling to reach the right customers

Messaging and positoning framework & workshop
4-6 viable positioning strategies ranked by risk
6-slide internal positioning deck to align your teams
Clear & compelling homepage wireframe

LEARN MORE

Visual Identity

Ideal for businesses who feel they look dated

2 mood boards to pick from
High-fidelity homepage design
Brand guidelines ready to train AI on
A repeatable visual system

LEARN MORE

Visual Identity

Ideal for businesses who feel they look dated

2 mood boards to pick from
High-fidelity homepage design
Brand guidelines ready to train AI on
A repeatable visual system

LEARN MORE

Website Build

Ideal for companies in need of a competitve edge

Copywriting aligned to your messaging and positioning
Agency-level design that elevates credibility and clarity
SEO best practices for search engines and LLM discovery
Analytics, tracking, and reporting setup for visibility

LEARN MORE

Website Build

Ideal for companies in need of a competitve edge

Copywriting aligned to your messaging and positioning
Agency-level design that elevates credibility and clarity
SEO best practices for search engines and LLM discovery
Analytics, tracking, and reporting setup for visibility

LEARN MORE

Lead Generation

Ideal for businesses who have a demand gen need

High-converting ad creative and dedicated landing page
Campaign strategy
Google Ads launch and management
A performance dashboard for real visibility

LEARN MORE

Lead Generation

Ideal for businesses who have a demand gen need

High-converting ad creative and dedicated landing page
Campaign strategy
Google Ads launch and management
A performance dashboard for real visibility

LEARN MORE

WE KEEP GOOD COMPANY

Why Truax?

Making it make sense

We’ve worked inside businesses with multimillion-dollar marketing budgets and inside teams where every dollar mattered. We believe companies at every stage deserve senior-level marketing judgment, not trial and error. We’ve helped teams through periods of rapid growth and through moments when revenue was under pressure, which means we know how quickly the context can change.

We’ve worked inside businesses with multimillion-dollar marketing budgets
and inside teams where every dollar mattered. We believe companies at every stage deserve senior-level marketing judgment, not trial and error. We’ve helped teams through periods of rapid growth and through moments when revenue was under pressure, which means we know how quickly the
context can change.

The difference focus makes

Side-by-side work that shows how the right priorities change everything.

Leapages

Packages: Brand Foundation, Website Build and Lead Generation

Before

Disconnected messaging and positioning

Unable to attract ideal buyers

Outdated look and feel

Leapages

Packages: Brand Foundation, Website Build and Lead Generation

Before

Disconnected messaging and positioning

Unable to attract ideal buyers

Outdated look and feel

Leapages

Packages: Brand Foundation, Website Build and Lead Generation

After

Clear narrative supporting a move up-market

Expanded website supported improved conversion

Agency-quality rebrand

See full before and after >

Guardian Fleet Safety

Bra

Packages: Brand Foundation, Website Build and Lead Generation

Before

Misaligned messaging and positioning

Struggled to attract the right buyer

Struggled to attract the right
buyer

Outgrown their look and feel

Guardian Fleet Safety

Packages: Brand Foundation, Website Build and Lead Generation

After

Messaging and positioning tightly aligned with key personas

Expanded website supported improved conversion

Agency-quality rebrand

See full before and after >

Leadsbridge + LinkedIn + Facebook

Packages: Lead Generation, Fractional Leadership

Before

Lead costs were at an all time high

Poor performance held back key partnerships

Lacked go-to-market motions that drove sales

After

Reduced cost per lead by 35%

LinkedIn + Facebook reinvested due to successes

Repeatable framework continues to drive new deals

100% Chiropractic

Packages: Fractional Leadership

Before

Consistently missing revenue targets

Disconnected from ideal customer

Falling behind the competition

After

Led to their first profitable quarter in 2 years

Overhauled messaging, positioning and look + feel

Competition is copying marketing strategy

What it’s Like Working With Us

What it’s Like
Working With Us

Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22%  and created a lasting relationship with both LinkedIn and Facebook." 

Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22% and created a lasting relationship with both LinkedIn and Facebook."

Dave Firnstahl

Director of Growth

Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22%  and created a lasting relationship with both LinkedIn and Facebook." 

Dave Firnstahl

Director of Growth

What it’s Like
Working With Us

Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22%  and created a lasting relationship with both LinkedIn and Facebook." 

Dave Firnstahl

Director of Growth