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Truax
Marketing
Truax
Marketing
Truax
Marketing
Marketing shouldn’t feel like guesswork. We bring clarity and confidence that you're making the right decisions.
Marketing shouldn’t feel like guesswork. We bring clarity and confidence that you're making the right decisions.
Marketing shouldn’t feel like guesswork. We bring clarity and confidence that you're making the right decisions.
We go deep to find opportunities
We start with focus
Most marketing fails because teams try to do too much at once. We begin by narrowing the field.
We start with focus
Most marketing fails because teams try to do too much at once. We begin by narrowing the field.
We lead with a strong point of view
We will recommend what we believe will move your business forward, even when it means saying no to busy work.
We lead with a strong point of view
We will recommend what we believe will move your business forward, even when it means saying no to busy work.
We adapt when reality demands it
Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.
We adapt when reality demands it
Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.
We stay accountable
Clear priorities, clear metrics, and unfiltered communication.
We stay accountable
Clear priorities, clear metrics, and unfiltered communication.
We go deep to find opportunities
We start with focus
Most marketing fails because teams try to do too much at once. We begin by narrowing the field.
We lead with a strong point of view
We will recommend what we believe will move your business forward, even when it means saying no to busy work.
We adapt when reality demands it
Urgency, constraints, and timing matter. We adjust execution while protecting the integrity of the strategy.
We stay accountable
Clear priorities, clear metrics, and unfiltered communication.
Focused Services
Focused Services
Each engagement is built to solve a specific marketing problem. Start where the pressure is highest.
Messaging & Positioning
Ideal for businesses struggling to reach the right customers
Messaging and positoning framework + workshop
4-6 viable positioning strategies ranked by risk
6-slide internal positioning deck to align your teams
Clear & compelling homepage wireframe
Messaging & Positioning
Ideal for businesses struggling to reach the right customers
Messaging and positoning framework + workshop
4-6 viable positioning strategies ranked by risk
6-slide internal positioning deck to align your teams
Clear & compelling homepage wireframe
Messaging & Positioning
Ideal for businesses struggling to reach the right customers
Messaging and positoning framework & workshop
4-6 viable positioning strategies ranked by risk
6-slide internal positioning deck to align your teams
Clear & compelling homepage wireframe
Visual Identity
Ideal for businesses who feel they look dated
2 mood boards to pick from
High-fidelity homepage design
Brand guidelines ready to train AI on
A repeatable visual system
Visual Identity
Ideal for businesses who feel they look dated
2 mood boards to pick from
High-fidelity homepage design
Brand guidelines ready to train AI on
A repeatable visual system
Visual Identity
Ideal for businesses who feel they look dated
2 mood boards to pick from
High-fidelity homepage design
Brand guidelines ready to train AI on
A repeatable visual system
Website Build
Ideal for companies in need of a competitve edge
Copywriting aligned to your messaging and positioning
Agency-level design that elevates credibility and clarity
SEO best practices for search engines and LLM discovery
Analytics, tracking, and reporting setup for visibility
Website Build
Ideal for companies in need of a competitve edge
Copywriting aligned to your messaging and positioning
Agency-level design that elevates credibility and clarity
SEO best practices for search engines and LLM discovery
Analytics, tracking, and reporting setup for visibility
Website Build
Ideal for companies in need of a competitve edge
Copywriting aligned to your messaging and positioning
Agency-level design that elevates credibility and clarity
SEO best practices for search engines and LLM discovery
Analytics, tracking, and reporting setup for visibility
Lead Generation
Ideal for businesses who have a demand gen need
High-converting ad creative and dedicated landing page
Campaign strategy
Google Ads launch and management
A performance dashboard for real visibility
Lead Generation
Ideal for businesses who have a demand gen need
High-converting ad creative and dedicated landing page
Campaign strategy
Google Ads launch and management
A performance dashboard for real visibility
Lead Generation
Ideal for businesses who have a demand gen need
High-converting ad creative and dedicated landing page
Campaign strategy
Google Ads launch and management
A performance dashboard for real visibility
WE KEEP GOOD COMPANY
Why Truax?
Why Truax?
Why Truax?
Making it make sense
We’ve worked inside businesses with multimillion-dollar marketing budgets and inside teams where every dollar mattered. We believe companies at every stage deserve senior-level marketing judgment, not trial and error. We’ve helped teams through periods of rapid growth and through moments when revenue was under pressure, which means we know how quickly the context can change.
We’ve worked inside businesses with multimillion-dollar marketing budgets and inside teams where every dollar mattered. We believe companies at every stage deserve senior-level marketing judgment, not trial and error. We’ve helped teams through periods of rapid growth and through moments when revenue was under pressure, which means we know how quickly
the context can change.
We’ve worked inside businesses with multimillion-dollar marketing budgets
and inside teams where every dollar mattered. We believe companies at every stage deserve senior-level marketing judgment, not trial and error. We’ve helped teams through periods of rapid growth and through moments when revenue was under pressure, which means we know how quickly the
context can change.
The difference focus makes
The difference focus makes
Side-by-side work that shows how the right priorities change everything.
Leapages
Packages: Brand Foundation, Website Build and Lead Generation
Before
Disconnected messaging and positioning
Unable to attract ideal buyers
Outdated look and feel
Leapages
Packages: Brand Foundation, Website Build and Lead Generation
Before
Disconnected messaging and positioning
Unable to attract ideal buyers
Outdated look and feel
Leapages
Packages: Brand Foundation, Website Build and Lead Generation
After
Clear narrative supporting a move up-market
Expanded website supported improved conversion
Agency-quality rebrand
Leapages
Packages: Brand Foundation, Website Build and Lead Generation
After
Clear narrative supporting a move up-market
Expanded website supported improved conversion
Agency-quality rebrand
Leapages
Packages: Brand Foundation, Website Build and Lead Generation
After
Clear narrative supporting a move up-market
Expanded website supported improved conversion
Agency-quality rebrand
See full before and after >
Guardian Fleet Safety
Bra
Packages: Brand Foundation, Website Build and Lead Generation
Before
Misaligned messaging and positioning
Struggled to attract the right buyer
Struggled to attract the right
buyer
Outgrown their look and feel
Guardian Fleet Safety
Packages: Brand Foundation, Website Build and Lead Generation
After
Messaging and positioning tightly aligned with key personas
Expanded website supported improved conversion
Agency-quality rebrand
Guardian Fleet Safety
Packages: Brand Foundation, Website Build and Lead Generation
After
Messaging and positioning tightly aligned with key personas
Expanded website supported improved conversion
Agency-quality rebrand
Guardian Fleet Safety
Packages: Brand Foundation, Website Build and Lead Generation
After
Messaging and positioning tightly aligned with key personas
Expanded website supported improved conversion
Agency-quality rebrand
See full before and after >
Leadsbridge + LinkedIn + Facebook
Packages: Lead Generation, Fractional Leadership
Before
Lead costs were at an all time high
Poor performance held back key partnerships
Lacked go-to-market motions that drove sales
After
Reduced cost per lead by 35%
LinkedIn + Facebook reinvested due to successes
Repeatable framework continues to drive new deals
100% Chiropractic
Packages: Fractional Leadership
Before
Consistently missing revenue targets
Disconnected from ideal customer
Falling behind the competition
After
Led to their first profitable quarter in 2 years
Overhauled messaging, positioning and look + feel
Competition is copying marketing strategy
What it’s Like Working With Us
What it’s Like
Working With Us
Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22% and created a lasting relationship with both LinkedIn and Facebook."
Dave Firnstahl
Director of Growth
Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22% and created a lasting relationship with both LinkedIn and Facebook."
Dave Firnstahl
Director of Growth
What it’s Like
Working With Us
Nothing like starting a call off with "how'd you like to manage campaigns for LinkedIn and Facebook—at the same time?" From strategy through execution, his team made us look good in front of our most important partners. Results spoke for themselves; they reduced our cost-per-lead by 35%, increased our web traffic by 22% and created a lasting relationship with both LinkedIn and Facebook."
Dave Firnstahl
Director of Growth