When 100% Chiropractic first came to us, they weren’t just looking for a marketing agency, they were looking for a lifeline. After working with multiple agencies that failed to deliver growth or stability, the owners had lost confidence in their brand, their marketing, and, in some ways, their business itself. They had a great product, loyal patients, and a strong local presence, but none of it was translating into the kind of growth they knew was possible.
They were referred to Truax Marketing for one reason: we have a track record of helping struggling brands find their footing and momentum again. From our first conversation, it was clear this wasn’t just a marketing problem, it was a brand problem, a systems problem, and, most of all, a confidence problem.
Our job was to fix all three.
Client
100% Chiropractic
Services
Brand strategy and developement, Business consulting, Demand Generation, Analytics and Reporting
Project goals
Starting From Zero
By the time we arrived, the foundation wasn’t just shaky, it was missing. The brand had no clear story, no defined customer persona, and no cohesive look or feel. Marketing efforts were scattered across channels with no tracking or attribution. Campaigns ran in isolation, disconnected from one another and from the business’s actual goals.
So we started where we always do: with clarity.
We spent our first few weeks diagnosing everything—brand perception, messaging, customer journey, and channel performance. What we found wasn’t surprising but was essential to face head-on: 100% Chiropractic didn’t have a marketing problem so much as a direction problem. They were trying to grow without a map.
We built one.
Rebuilding the Foundation
Our first step was to give the brand a heartbeat again. That meant defining what 100% Chiropractic truly stood for: not just “chiropractic care,” but the larger idea behind it: a non-surgical, non-medication path to long-term wellness.
We worked with the founders to reframe their story around that promise, building messaging that connected with a more discerning, health-conscious audience. Gone was the generic wellness language; in its place came clear, confident messaging that spoke to people who wanted lasting results, not temporary fixes.
Visually, the brand followed suit. We refreshed the identity with a more modern, trustworthy aesthetic. One that matched the professionalism of their care and the aspirations of their patients. The new design wasn’t flashy; it was purposeful. Every choice, from typography to color palette, was meant to build trust and signal quality.
At the same time, we implemented the operational backbone the business had been missing. We stood up a full CRM from the ground up: integrated, automated, and customized for their workflow. We layered in proper tracking and attribution across channels, giving the owners for the first time a clear view into what was working and what wasn’t. Weekly reporting became the new rhythm, keeping the team informed, confident, and in control.
result
From Chaos to Clarity
Once the foundation was set, we turned our focus to growth.
We simplified their marketing strategy around what mattered most: aligning the message with what their ideal customer actually wanted. Then we tested, relentlessly.
Over the next several months, we ran a series of small, smart experiments designed to identify what resonated. These included an overhauled paid media strategy across Meta and Google, direct mail campaigns targeting nearby households, new email journeys for both prospects and existing patients, and local partnership marketing that expanded community reach. Each initiative was tracked, measured, and refined in real time.
Slowly but steadily, the tide began to turn. The right patients started finding them. Marketing spend became more efficient. Every week, the data told the same story: things were moving in the right direction.
The owners, who once dreaded marketing meetings, began to look forward to them. They finally had visibility, confidence, and a partner they trusted.
Results That Go Beyond Revenue
The turnaround didn’t happen overnight, but it happened.
Their lead generation model is now humming along. We've lowered the cost-per-lead across channels, allowing us invest and test new channels to find the next growth lever.
Referral volume surged as satisfied patients began sharing their experiences. For the first time in years, the owners could reinvest in the business and plan for sustainable growth rather than survival.
But the numbers only tell part of the story. What really changed was the energy inside the business.
When we first met the 100% Chiropractic team, the mood was heavy with frustration, exhaustion, and uncertainty. Today, that same team speaks with optimism and excitement. Their brand now reflects the care and confidence they bring to their patients. Their marketing isn’t a source of stress; it’s a source of momentum.
Our partnership didn’t just restore performance, it restored belief.
What We Learned (and loved)
Every turnaround teaches us something, and this one reaffirmed a core Truax belief: when you rebuild with clarity and consistency, growth follows.
100% Chiropractic didn’t need another agency running more ads. They needed a partner who could see the bigger picture—a team that would simplify the noise, build the systems, and reestablish trust in the process.
Through collaboration, transparency, and a bit of creative grit, we helped them move from “what’s broken?” to “what’s next?” The owners are back to doing what they do best—running a thriving practice with a brand they’re proud of and a marketing system they can finally trust.
And while the results speak for themselves, the real win was watching belief return to a business that had almost lost it.
