Our Focus Areas
LEADPAGES
Rebranding Leadpages
Led the strategic rebrand of a SaaS category leader, positioning the company for its next stage of growth.
Partnered with the Leadpages team to evolve core messaging, positioning, and brand narrative
Shifted how marketers perceived Leadpages through a tailored brand strategy framework that introduced a new voice and vision
Rolled out a bold new visual identity—modern colors, fresh typography, and a refined logo
Balanced creativity with clarity, ensuring the new brand felt both elevated and easy to use

LINKEDIN + LEADSBRIDGE
Co-Marketing with LinkedIn
Led full-funnel demand gen campaigns across LinkedIn as part of a strategic partnership between LeadsBridge, and LinkedIn.
Reduced LeadsBridge’s cost-per-lead by 225%, driving higher efficiency and stronger pipeline performance
Built a retargeting foundation with 75k+ highly engaged users through a video-first strategy on LinkedIn
Created all campaign assets in-house—including guides, landing pages, static and video ads—tailored to platform behaviors and audience intent
Built and launched campaigns across both channels, managing creative, targeting, optimization, and reporting end-to-end
EXECUTIVE POSITIONING
800k Listens. One Bold Brand Voice.
Created, hosted, and produced On the Record—a video-first podcast built to elevate executive presence and connect with modern marketers.
Drove 800,000+ listens and views by building a platform that felt both natural to the brand and compelling to its audience
Aligned the show with a broader move upmarket, turning the CEO into a credible, consistent voice in the category
Designed a format that stood out—merging marketing strategy with music, albums, and artist-inspired themes
Covered hard-hitting topics across the marketing spectrum, always anchored in real insight and creative storytelling